EMAIL LIST STARTER KIT

Build your first email list from start to finish using a simple freebie funnel.

A complete, step-by-step kit that walks you through creating a free gift, building a sign-up page, and collecting subscribers automatically.
No technical experience needed.

LET'S GET STARTED

Beginner friendly • Step-by-step training included • Uses free Systeme.io tools

MADE FOR · COACHES · COURSE CREATORS · DIGITAL PRODUCT SELLERS · SMALL BUSINESS OWNERS

DOES THIS SOUND LIKE YOU?

You know you should be growing a mailing list ...

but you have no idea where to start.

A mailing list is just a list of people who've said 'yes, send me your stuff.' No algorithm decides who sees it. It goes straight to them, every time.

Maybe you’ve heard people say, “Start an email list” to grow your online business. But then the questions start piling up.

  • What should I give away for free?

  • How do I collect emails?

  • How does everything connect together?

  • This sounds expensive.

YEP, THAT'S ME

So instead of building it...

Most people keep posting on social media and hoping people come back later.

That’s Exactly Why I Created The Email List Starter Kit

I created this kit to help beginners skip the confusing setup phase and start building their email list with a simple step-by-step system that you setup once and doesn't cost you anything to run every month.

Instead of jumping between random tutorials and expensive tools, everything you need is in one place.

Just follow the steps and start building.

INTRODUCING THE

Email List Starter Kit

Everything you need to start your first mailing list

The Email List Starter Kit was designed to help beginners build their very first email list from start to finish.

You’ll get a ready-made setup, beginner-friendly training, and guided steps showing you exactly what to do first.

  • A ready-made sign-up page

  • Freebie design templates

  • Uses free tools

  • Video walkthroughs

  • Welcome emails already written

  • No Monthly Software Subscription

Bonus: Freebie Idea Generator

Not sure what to give away? This tool gives you dozens of specific ideas based on your type of business instantly, so you can find something people actually want to sign up for, without having to guess. Just pick the idea that feels right and I'll give you a template to make it.

DOWNLOAD THE KIT

YOU MIGHT BE WONDERING

Why start an email list?

Direct Contact

Social media is great, but your followers can easily miss your posts. An email list gives you a more direct way to reach people.

Share new products

Let people know when you have something new ready.

Bring people back

Send people back to your website, shop, course, or booking page.

Send helpful updates

Stay in touch with people who want to hear from you.

HOW IT WORKS

Four simple steps to your first

real mailing list.

STEP ONE

Choose your freebie

Use the Idea Generator to find the right lead magnet for your audience and industry.

STEP TWO

Create it in Canva

Design your freebie using the included matching Canva templates; no blank page to stare at.

STEP THREE

Build your landing page

Choose a design from my library & Import the funnel template into Systeme.io, edit it with your details.

STEP FOUR

Collect Subscribers

Connect your welcome sequence, share your link, and watch your list grow on autopilot.

THE RESULT

A real mailing list that's yours; forever.

Social media algorithms change. Platforms come and go. Your email list? That's yours. This kit gives you the simplest possible way to start building it today.

CHOOSE YOUR LOOK

Pick a design that feels like you.

The kit comes with 4 different sign-up page design choices. They all work exactly the same way; they just look different. Browse the styles below, pick the one that's closest to your colours and personality, then swap in your own details. That's it.

Sage Botanica

Sage Green & Beige

Ivory Rose

Light Pink & White

Sorbet Solution

Peach, Aqua & Yellow

Blush Branding

Pink & White

You can select your color choice on the next page & your design will be sent instantly to your inbox.

Reviews of my Lead Magnet Templates

Email List Starter Kit

Everything you need to build your first mailing list, all in one clever package.

$27

One-Time Payment

  • Pre-Designed Systeme.io funnel template

  • Matching Canva lead magnet templates

  • Step-by-step setup training videos

  • Pre-written welcome email sequence

  • Lead Magnet Idea Generator tool (bonus)

GET INSTANT ACCESS

Secure checkout · Delivered instantly to your inbox

FREQUENTLY ASKED QUESTIONS

Questions? I’ve got you.

Do I need any technical skills to use this?

No, not at all. This kit was made for complete beginners. The video walkthroughs show you every single step in plain language: what to click, where to go, and what to type.

If you can follow along with a YouTube video, you can do this. Play the video at the top of this page to hear the clarity of my voice, the videos are recorded in English.

What exactly is a freebie giveaway?

A freebie gift is something helpful you give away in exchange for someone's email address. It could be a short checklist, a simple guide, a template, a quiz, anything useful to the people you want to reach.

Not sure what yours should be? My Freebie Idea Generator (included in the kit) will give you dozens of specific ideas based on your type of business, so you don't have to guess.

What is Systeme.io and do I need to pay for it?

Systeme.io is the platform we use to build your sign-up page and send your welcome emails automatically. It has a free plan that includes up to 2,000 subscribers. You don't need to pay for it to use this kit.

After you hit 2,000 subscribers it's still the cheapest email & marketing tool on the market at $17/month. By the time you reach that limit you will be ready to expand into more funnels and even a full website.

What is Canva? Is it really free?

Canva is a free online design tool, think of it like a really simple version of Photoshop, but much easier.

The templates in this kit work with Canva's free plan. You just open the template, click on the placeholder text, type your own words, and you're done. No design experience needed at all.

Do I need a Domain Name?

Yes. To properly send email campaigns, you will need:

• a custom domain name (yourbusiness.com)

• and a business email address (hello@yourbusiness.com)

This is important for:

• email deliverability

• looking professional

• and helping your emails avoid spam folders

Free personal email addresses like Gmail or Yahoo can no longer be used for email marketing.

Don’t worry though. I show you how to buy a domain name & email address inside the training. They are very affordable at $7 for 1 year of your domain name and $1.70 per month for your email address.

The team over at Systeme will even connect everything for you for free.

How long will it take to get setup?

Most people get their sign-up page live within a weekend. Some do it faster. The steps are broken into small, manageable pieces; so you can go at your own pace without feeling rushed or overwhelmed.

You can watch all the video lessons in under 40 minutes.

I've never has a mailing list before, is this really for me?

Yes, I made this for you. You don't need an existing audience, a website, or any previous experience.

Everything you need to go from zero to your first real subscriber is included in this kit.

Can I change the colors and make it look like my brand?

Absolutely. All page designs are fully editable; you can change the colours, fonts, images, and wording to match your own style.

The training videos show you exactly how to do this, step by step. You don't need to know anything about web design, and absolutely zero code.

What happens after someone joins my list?

Honestly this is the most exciting moment! They automatically receive your free gift, then a short series of friendly welcome emails, all included in this kit, already written for you.

Everything happens on its own. You don't have to do anything manually each time someone subscribes.

Is there help?

YES! I am available by email anytime if you get stuck, I can help you with quick videos or screenshots to keep your project moving.

If you need more hands on help; I have a partnership with another Systeme creator who can take any of my templates and setup your full funnel or website for you.

Whichever you choose, you won’t be left alone to figure it out.

I AM READY TO DO THIS

WHO MADE THIS?

Hello, I'm Hayley

I'm a website designer and online marketer and I've been running an online business for over 23 years. I'm also a wife, a mum, and someone who used to spend way too long wrestling with complicated tools.

A few years ago I found a much simpler way to build sign-up pages and run email lists; one that doesn't need a tech degree or a big budget.

I created this kit because I kept seeing the same thing: people who knew they needed a mailing list, but had no idea where to start and nobody walking them through it clearly.

So I put everything in one place. The templates, the training, the emails; all done for you. You just follow the steps.

GRAB THE KIT

Your email list doesn’t need to stay “one day.”

You can start building it today.

GET THE EMAIL LIST STARTER KIT

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