Attention: Online Business Owners
Your first email list starts here. Go live this weekend.
Templates, training videos, and welcome emails already written. Just follow the steps and start collecting subscribers with free tools.
One-time payment of $17 - no monthly fees, no subscription.
Beginner Friendly
No confusing tech jargon
Everything Included
Template + Training
Works with Systeme.io
Free or Paid Plan
Follow Along Lessons
Build while you watch
Why I wish I'd had this sooner
I set up my first freebie funnel years ago… and it’s still bringing new subscribers into my business today.
As an introvert, email marketing quickly became one of my favorite ways to grow online.
I love being able to sip my coffee, write one helpful email to my list, and almost always see sales come through that same day.
Honestly, sending one email each week is still one of the quickest yet most powerful things I can do in my business.
Consistent results from my funnel
One simple funnel works for you 24/7, bringing in leads and sales while you focus on your business instead of constantly posting.
An email list is the one part of your business the algorithm can't touch.
Social media is borrowed land. The platform decides who sees your posts. Whereas your email list is yours. Every person on it said "yes, send me your stuff." You reach them directly, every time.
A freebie funnel you set up once can keep working for years. New subscribers find your freebie, join your list, and get your welcome emails automatically. You don't have to do anything manually.
My customer Donna was a complete beginner & had her lead funnel setup by the end of the video.
Such a great template! I am completely new to Systeme.io and this made it so easy to create a beautiful funnel for my website. The training video was so thorough - literally step by step and you can follow along - by the end of the video you are ready to launch it! Thank you!!
Donna
09 May, 2026
Starting your email list requires absolutely no...
Tech experience
If you can follow a YouTube tutorial, you can do this.
A website
Your sign-up page is included and ready to go.
Design skills
Canva templates are included. Just swap in your words.
An existing audience
Start from zero followers and zero subscribers.
A freebie idea
The included Idea Generator finds one for you in minutes.
A big budget
Systeme.io is free for your first 2,000 subscribers.
HOW IT WORKS
Four simple steps to your first real mailing list.
STEP ONE
Choose your freebie
Use the Idea Generator to find the right lead magnet for your audience and industry.
STEP TWO
Create it in Canva
Design your freebie using the included matching Canva templates; no blank page to stare at.
STEP THREE
Build your landing page
Choose either of the included designs, import it into Systeme.io, and edit it with your own text and details.
STEP FOUR
Collect Subscribers
Connect your welcome emails, share your link, and watch your list grow on autopilot.
I've done all the heavy lifting to figure this out. All you have to do is follow the steps.
WHAT'S INSIDE
Email List Starter Kit
Everything you need to start your first mailing list
The Email List Starter Kit was designed to help beginners build their very first email list from start to finish.
You’ll get a ready-made setup, beginner-friendly training, and guided steps showing you exactly what to do first.
Pre-built Systeme.io sign-up page (2 design choices)
Import in one click. Choose from 2 styles, one suits coaching, the other a digital product, edit your details, and your page is live. No code, no guesswork.
Matching Canva freebie templates
Design templates that match your sign-up page. Open in Canva (free), add your words, download. Done. No blank page, no design decisions.
Step-by-step video training
Follow-along lessons covering every single step. What to click, where to go, what to type. Watch them all in under 40 minutes.
Pre-written welcome email sequence
A warm welcome sequence already written for you. Every new subscriber gets it automatically. You never have to do anything manually when someone joins.
NOT SURE WHAT TO GIVE AWAY?
Bonus: Freebie Idea Generator
This tool gives you specific freebie ideas based on your type of business instantly. Pick one that feels right and use the included template to create it.
THIS KIT WILL GIVE YOU
A real mailing list that's yours; forever.
Social media algorithms change. Platforms come and go. Your email list? That's yours. This kit gives you the simplest possible way to start building it today.
MADE FOR · COACHES · COURSE CREATORS · DIGITAL PRODUCT SELLERS · SMALL BUSINESS OWNERS
PINK BUSINESS KIT
Email List Starter Kit
Start building your email list the simple way.
$17
One-Time Payment - Yours Forever
2 Pre-Designed Systeme.io funnel templates
Matching Canva lead magnet templates
Step-by-step video training (under 40 minutes)
Pre-written welcome email sequence
Lead Magnet Idea Generator tool (bonus)
Works with free Systeme.io plan (up to 2,000 subscribers)
Email support from Hayley if you get stuck
🔒 Secure checkout · Delivered instantly to your inbox
Reviews of my Lead Magnet Templates
Perfect for my lead magnet
I love this landing page template. It’s perfect for my lead magnet, and I was able to customize it super easily.
ANNA
Unreal Templates!
Thank you so much for helping my website come alive, wouldn't of been able to get this done without these beautiful templates!
KAYLEIGH
Great Investment
Hayley was great and these are great investment and I’m so happy I googled pre made funnels and didn’t have to pay anyone to do it for me
SHELBY
Totally Customisable
Beautiful sales funnel and really great instructions as well. Totally customisable with Canva templates for everything. I'm very impressed.
ANNA
Alternative to boring
Lovely alternative to the boring default templates that Systeme.io offers!
MICKI
Great Videos
Love the videos that go along with this beautiful theme! Thanks, Hayley. You rock!
KAREN
YOU MIGHT BE WONDERING
Why start an email list?
Direct Contact
Social media is great, but your followers can easily miss your posts. An email list gives you a more direct way to reach people.
Share new products
Let people know when you have something new ready.
Bring people back
Send people back to your website, shop, course, or booking page.
Send helpful updates
Stay in touch with people who want to hear from you.
FREQUENTLY ASKED QUESTIONS
Questions? I’ve got you.
No, not at all. This kit was made for complete beginners. The video walkthroughs show you every single step in plain language: what to click, where to go, and what to type.
If you can follow along with a YouTube video, you can do this.
A freebie gift is something helpful you give away in exchange for someone's email address. It could be a short checklist, a simple guide, a template, a quiz, anything useful to the people you want to reach.
Not sure what yours should be? My Freebie Idea Generator (included in the kit) will give you heaps of specific ideas based on your type of business, so you don't have to guess.
Systeme.io is the platform we use to build your sign-up page and send your welcome emails automatically. It has a free plan that includes up to 2,000 subscribers. You don't need to pay for it to use this kit. There is no time limit or trial period.
After you hit 2,000 subscribers it's still the cheapest email & marketing tool on the market at $17/month. By the time you reach that limit you will be ready to expand into more funnels and even a full website.
Canva is a free online design tool, think of it like a really simple version of Photoshop, but much easier.
The templates in this kit work with Canva's free plan. You just open the template, click on the placeholder text, type your own words, and you're done. No design experience needed at all.
Yes. To properly send email campaigns, you will need:
• a custom domain name (yourbusiness.com)
• and a business email address (hello@yourbusiness.com)
This is important for:
• email deliverability
• looking professional
• and helping your emails avoid spam folders
Free personal email addresses like Gmail or Yahoo can no longer be used for email marketing on any email marketing software.
Don’t worry though. I show you how to buy a domain name & email address inside the training. They are very affordable at approximately $7 for 1 year of your domain name and $1.70 per month for your email address.
The team over at Systeme will even connect everything for you for free.
Most people get their sign-up page live within a weekend. Some do it faster. The steps are broken into small, manageable pieces; so you can go at your own pace without feeling rushed or overwhelmed.
You can watch all the video lessons in under 40 minutes.
Yes, I made this for you. You don't need an existing audience, a website, or any previous experience.
Everything you need to go from zero to your first real subscriber is included in this kit.
Absolutely. All page designs are fully editable; you can change the colours, fonts, images, and wording to match your own style.
The training videos show you exactly how to do this, step by step. You don't need to know anything about web design, and absolutely zero code.
Honestly this is the most exciting moment! They automatically receive your free gift, then a short series of friendly welcome emails, all included in this kit, already written for you.
Everything happens on its own. You don't have to do anything manually each time someone subscribes.
YES! I am available by email anytime if you get stuck, I can help you with quick videos or screenshots to keep your project moving.
If you need more hands on help; I have a partnership with another Systeme creator who can take any of my templates and setup your full funnel or website for you.
Whichever you choose, you won’t be left alone to figure it out.
WHO MADE THIS?
Hello, I'm Hayley
I'm a website designer and online marketer and I've been running an online business for over 23 years. I'm also a wife, a mum, and someone who used to spend way too long wrestling with complicated tools.
A few years ago I found a much simpler way to build sign-up pages and run email lists; one that doesn't need a tech degree or a big budget.
I created this kit because I kept seeing the same thing: people who knew they needed a mailing list, but had no idea where to start and nobody walking them through it clearly.
So I put everything in one place. The templates, the training, the emails; all done for you. You just follow the steps.
Your email list doesn’t need to stay “one day.”
You can start building it today.
© All Rights Reserved | Contact | Privacy Policy